Project "Experiential Tourism and Interpretation of Cultural Heritage" 

Project objectives:

  • Promote and enhance the Experiential and Quality Culture and facilitate the transition of companies and society towards an experiential economy (Experiential Transition)
  • Promote and enhance experiential skills in the tourism, cultural, entertainment and commercial fields
  • Promote innovative tools for the promotion, enhancement and protection of cultural heritage

To achieve these objectives, three Strategic Missions have been activated, which are in turn divided into various initiatives:

  • 1) Dissemination of Knowledgee: Creation of tools to facilitate the dissemination of concepts and methodologies for the realization of Experiences in the tourist, cultural and commercial fields
    • 1.1) The Web of Knowledge: Creation of in-depth web areas with articles, in-depth fact sheets and guidelines that can be used free of charge.
        • Special "Towards an Economy of Experiences": addressed to Tourist, Cultural and Commercial Enterprises
        • Special “Heritage Interpretation”: addressed to Cultural Heritage Interpreters
    • 1.2) Volume dissemination on the Principles of Experiences: Making available to the community free of charge the volume "Experiential Paths and Interpretation of Cultural Heritage Vol. 1: Origins and Theoretical Principles"
  • 2) Experiential Literacy Campaign and Professional Training
    • 2.1) Experiential Literacy Program: This initiative includes the possibility, in the foreseen cases, to make a request for free use of the following thematic courses:
        • SPE100: Introduction to Experiential Pathways (25 hours online)
        • SPE101: Principles of Cultural Heritage Interpretation (30 hours online)
        • SPE102: Designing Experiential Offers (24 hours online)
        • SPE103: Quality Assessment of Experiential Offerings (30 hours online)
    • 2.2) Professional Training Program: Discounts for attending vocational training courses (in brackets the EQF level "European Qualifications Framework")
        • Expert in Experiential Literacy (3rd Level EQF)
        • Experience Specialist (4th EQF Level)
        • Head of Experiences (5th Level EQF)
        • Experiential Consultant (6th EQF Level)
        • Experience Director (or Experiential Tourism Manager) (7th EQF Level)
        • Heritage Interpreter (7th Level EQF)
  • 3) Standardization, Enhancement and Promotion of Experiential Skills 
    • 3.1) Professional Competence Standards: Establishment of schemes containing the skills of experiential professionals in line with the European EQF and ECVET standards
    • 3.2) Certification of Skills: Certification pursuant to the law of the skills of the experiential figures concerned (Certificate of Quality and Qualification pursuant to law 4/2013 which allows, among other things, to obtain professional assignments in the Public Administration (DPCM 14/10/2021)
    • 3.3) Creation of experiential databases: The first multimedia databases were created, integrated and with Web 3.0 technology to which it is possible to ask to be entered for free:
        • Professionals Database of Experiences
        • Database of Training Paths
        • Database of Experiential Offers
        • Database of Organizations
    • 3.4) Experiential Quality Mark ®: Establishment of the "QE" Experiential Quality Mark which assumes the important function of guarantee towards users as it certifies the ability to create quality experiential offers.
    • 3.5) International Experience License (IEL) (TM): Establishment of the International License of Experiences (PIE) which certifies the possession of the experiential skills necessary to operate in the Experiences sector.

All companies, trade associations and parties interested in the project can request further information on individual aspects and evaluate their participation as a partner:

Areas of Focus