Reference page: Quality Mark of Tourism and Experiential Marketing “QE” 

1. Description

The Quality Mark certifies compliance with the Experiential Quality requirements measured through specific indicators.

Note: It is believed not to use the term "Certification", since it is commonly used by Certification Bodies accredited by national accreditation bodies (such as ACCREDIA) or belonging to the European network (EA - European Cooperation for Accreditation) or international network (IAF - International Accreditation Forum) certification. Although there are currently no Quality of Experience certifications issued by bodies accredited by the aforementioned bodies, we believe it is appropriate, first and foremost for ethical reasons, to avoid ambiguity and possible terminological conflicts.

2. Function of the Brand

The brand takes on the important function of Quality Guarantee towards users as it formally certifies that the experience offered is managed in compliance with experiential and organizational Quality requirements

3. Who can request the Experiential Quality Seal

All organizations that offer products and services in the form of "Experiences": this now concerns not only the sectors historically linked to tourism but also that of services and product marketing (experiential marketing). Individual professionals who provide experiential services can also apply for the Mark.

Non-exhaustive list of experiential activities extracted from Repertoire of Experiential Activities to which please refer for further information

• Dinner Experience (DIE):
  • Show Cooking Experience
  • Sensory Dinner Experience
  • Location Dinner Experience
  • Narrative Dinner Experience
  • Dinner Show Experience
  • Art Dinner Experience
  • School Dinner Experience
• Guest Experience (GUE):
  • Sensory Guest Experience
  • Location Guest Experience
  • Narrative Guest Experiences
  • Seaside Village Experience
  • Farmhouse Experience
  • Integrative Guest Experiences
• Cultural Heritage Experience (CHE)
  • Food and Wine Experience
  • Heritage Sides Experience
  • Intangible Cultural Heritage Experience
  • Cultural Expositive Experience
  • Museum/Ecomuseum Experience
  • Immersive Art Experience
  • Cultural Entertainment Experience
  • Cultural Learning Experience
  • Heritage Interpretation Experience
• Open Air Experience (OAE)
  • Trekking and Hiking Experience
  • Bike Experience
  • Diving Experience
  • Speleology Experience
  • River Experience
  • Horse Experience
  • Donkey Experience
  • Animal Experience
  • Marine Life Experience
  • Flight Experience
  • Fishing Tourism Experience
• Wellness Experience (WLE)
• Entertainment and Show Experience (ESE)
• Sports Experience (SPE)
• Experiential Marketing (EMA)

4. Experiential Quality Requirements

The requirements are measured through the checklist which reports the indicators required by the VQE method (Experiential Quality Evaluation) to which reference is made for details. This method is based on the evaluation of requirements specified by the technical specification VQE-01 "Experience Management System: Requirements and Guide for use".

5. Procedure for obtaining, maintaining and renewing the Experiential Quality Mark 

First release

• Request for the Experiential Quality Mark
• Merit rating
• Release of the Experiential Quality Mark

Annual maintenance

Sending a declaration relating to the maintenance of the requirements assessed at the time of the first release

Three-year renewal

Evaluation of the updated Experiential Report and brand renewal

5. Type of Trademark

In relation to the following Experiential Factors (EF)

• FE1: Multisensory Approach
• FE2: Cultural approach
• FE3: Uniqueness
• FE4: Relational approach
• FE5: Direct participation
• FE6: Experiential learning
• FE7: Thematic approach
• FE8: Aesthetic approach.
• FE9: Entertainment
• FE10: Immersion

 

The Quality Experiential Seal (QE) is applied to the following experiences

• Authentic Experience: (application of the following requirements: FE1, FE3, FE4, FE5, FE7)
• Authentic Cultural Experience: (application of the following requirements: FE1, FE2, FE3, FE4, FE5, FE6, and FE7)

The Seal of Experiential Quality of Excellence (QEE) is applied to the following experiences

• Full Experience (of Excellence): (application of the following requirements: FE1, FE3, FE4, FE5, FE7, FE8, FE9, FE10)
• Full Cultural Experience (of Excellence): (application of the following requirements: FE1, FE2, FE3, FE4, FE5, FE6, FE7, FE8, FE9, FE10

 

                                                                                                                                                                                               

Request for permission to use the Experiential Quality Mark 

For further information and assistance, contact us on 0932 229065 experience@centrostudihelios.it