Educational content 

Module 1: Experiential Paths (22 hours)

• The concept of Experience
• From the Product to the experiences
• Experiential Learning
• Schmitt's experience model
  • Sense: The experience that involves the senses.
  • Feel: The experience involving feelings and emotions.
  • Think: Cognitive experience.
  • Act: experiences involving physicality.
  • Relate: The experiences that arise from interactions and relationships with others.
• Pine and Gilmore's domains of experience
  • Entertainment,
  • Education,
  • Evasion
  • aesthetic experience.
• The Experiential Offers
• Experience
• Authentic experience
• Cultural experience
• Authentic Cultural Experience
• Full (or Excellence) Cultural Experience
• Experiential Tourism
• The Principles of the Experiential Path

• • Multisensory
  • Local identities
  • Uniqueness
  • Human relations
  • Direct participation
  • Experiential learning
  • thematic approach
  • aesthetic approach
  • Entertainment
  • Immersion

• Theater as a model of experience
  • Production (who)
  • The show (what)
  • The actors (with whom)
  • The public (for whom)
  • The stage (where)
• Elements of staging
  • Thematize the experience
  • Insert positive clues (stimuli) that harmonize impressions
  • Eliminate negative clues that distract from the theme
  • Engage the five senses
  • Integrate with keepsakes (souvenirs)
• Evaluation of the experiential offer
• Experiential quality
  • Factors and Indicators of Experiential Quality
  • Evaluation of the Quality of Experiential Offers
  • The Mark of Experiential Quality
• Examples and Case Studies

Module 2: Professional Figures in the Experience Sector (3 hours)

• The recognition of the skills of the professions in the Experience sector
  • Head of Experiences (RdE)
  • Experience Director (or Experiential Manager) (EM)
• Certification of Quality and Professional Qualification of services pursuant to Law 4/2013
• Tourism, Arts, Heritage Competence Framework
• The skills of the Experience Manager (RdE)
• The skills of the Director of Experiences (or Experiential Manager) (EM)
• Schemes for the recognition of professional figures (RdE) and (EM)

The course is part of the "Experiential Tourism and Interpretation of Cultural Heritage" project, so it is freely available to all members AIPTOC, the project partners and, where applicable, by other duly authorized participants. For info on the project and the request for free use of the course, send an email to: info@aiptoc.it Indicating the name of the course you wish to use for free.

Outside of the project, for those who normally wish to purchase it, please refer to the website of the Centro Studi Helios Training Body:

SPE100: Introduction to Experiential Pathways (25 hours)