SPE102:Designing Experiential Offers (24 hours)
Supplying authority: Helios Study Center
Course Type: Basic course
Course delivery methods: Online
The course, lasting 24 hours, in E-Learning mode (FAD) can be attended without time or place constraints.
Aims
The course aims to provide the basic concepts of the Design of Experiential Offers
Certifications issued
At the end of the course, after passing the final test carried out online, a certificate will be issued proving the knowledge acquired.
The course is valid for inclusion in the list EPTAS Directory of Tourism, Arts and Entertainment Professionals (Thematic expertise recognized: CTS46: Design of Experiential Offers
The course is also recognized by the Italian Association of Tourism Professionals and Cultural Operators (AIPTOC) authorized by Ministry of Economic Development (MISE) to release Certificate of quality and professional qualification of the Services pursuant to Articles 4, 7 and 8 of Law 4/2013.
Educational content
A model for Experience Design
- The Concept of Experience applied to the reference sector
- The Process of the experiential event (Who, what, why, where, how, with which tools)
- Context analysis
- Actor mapping
- Evaluation of expectations (needs analysis)
- Purpose and typology of the experiential path
- Choosing the right theme for the sector
- Analysis of positive and negative stimuli
- Resource mapping
- Economic resources
- Human resources
- Structural resources and equipment
- Ancillary resources
- Preliminary feasibility analysis of the experiential path
- Configuration of the experiential offer
- Design of the experiential offer
- Communication of the experiential offer
- Realization of the Experiential Offer
- Operational Planning
- Resource Preparation
- Location arrangement
- Realization of the experience path
- Monitoring and Evaluation
- Improved
- Measurement of Experiential Quality
- The atmosphere
- The experiential meal
- The experiential visit
- Sensory and olfactory marketing
The course is part of the "Experiential Tourism and Interpretation of Cultural Heritage" project, so it is freely available to all members AIPTOC, the project partners and, where applicable, by other duly authorized participants. For info on the project and the request for free use of the course, send an email to: info@aiptoc.it Indicating the name of the course you wish to use for free.
Outside of the project, for those who normally wish to purchase it, please refer to the website of the Centro Studi Helios Training Body:
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