SPE120: Experiential Tourism and Marketing (28 hours)
Supplying authority: Helios Study Center
Course Type: Basic course
Course delivery methods: Online
The course, lasting 28 hours, in E-Learning mode (FAD) can be attended without time or place constraints.
Aims
Offer solid experiential literacy (basic experiential knowledge), enriched by practical examples and case studies, to operate effectively in the Experiences sector.
At the end of the course, after passing the final test carried out online, a certificate will be issued proving the knowledge acquired. The course is also valid for listing EPTAS Directory of Tourism, Arts and Entertainment Professionals (Thematic expertise recognized: CTS47: Principles of Experiential Pathways).
Other accolades
- Recognized by the Italian Association of Tourism Professionals and Cultural Operators (AIPTOC)
- International Experience License (IEL): Certificate valid for the issue of the International Experience License (IEL): Experiential Literacy (First Level IEL). Info: International Experience License (IEL)
Educational content
Module 1: The Repertoire of Experiential Activities (26 hours)
- Dinner Experience (DIE): Food and wine experiences
- Show Cooking Experience
- Sensory Dinner Experience
- Location Dinner Experience
- Narrative Dinner Experience
- Dinner Show Experience
- Art Dinner Experience
- School Dinner Experience
- Guest Experience (GUE)
- Sensory Guest Experience
- Location Guest Experience
- Narrative Guest Experiences
- Seaside Village Experience
- Farmhouse Experience
- Integrative Guest Experiences
- Cultural Heritage Experience (CHE)
- Food and Wine Experience
- Heritage Sides Experience
- Intangible Cultural Heritage Experience
- Cultural Expositive Experience
- Museum/Ecomuseum Experience
- Immersive Art Experience
- Cultural Entertainment Experience
- Cultural Learning Experience
- Heritage Interpretation Experience
- Open Air Experience (OAE): Experiences in close contact with nature or outdoors, also known by the term Outdoor Experience
- Trekking and Hiking Experience
- Bike Experience
- Diving Experience
- Speleology Experience
- River Experience
- Horse Experience
- Donkey Experience
- Animal Experience
- Marine Life Experience
- Flight Experience
- Fishing Tourism Experience
- Wellness Experience (WLE): Experiences related to psycho-physical well-being.
- Entertainment and Show Experience (ESE)
- Sports Experience (SPE)
- Experiential Marketing (EMA)
- Educational Experience (EDE)
- Travel Experience (THREE)
Module 2: Professional Figures in the Experience Sector (2 hours)
- The recognition of the skills of the professions in the Experience sector
- Certification of Quality and Professional Qualification of services pursuant to Law 4/2013
- Recognition schemes for experiential professional figures
- Experience Specialist
- Experience Manager
- Experience Consultant
- Experiential Tourism Manager
- Heritage Interpreter
- Experienced Trainer
To purchase the course, please refer to the Training Body link
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