Supplying authority: Helios Study Center

Course Type: Professionalizing course which provides for the issue of Professionalizing Certificate pursuant to Law 4/2013

Course delivery methods: Online

Recognized Professional Profile: Experiential Tourism Manager (Experience Director) 

The profession. 

The Experiential Tourism Manager is a professional figure, with a high intellectual content, who possesses specific skills to carry out activities of: Conception, Planning, Communication, Implementation, Improvement and Innovation inherent in experiential offers.

The Experiential Tourism Manager can carry out the activities both on his own (self-employment) and for other interested parties as an Expert/Consultant

The Experiential Tourism Manager has a deep knowledge of Cultural Heritage (material and immaterial), of the very concept of experiential offer and of the knowledge necessary to conceive, design, implement and manage, even on their own, an experiential offer. He manages to reconcile the knowledge of Cultural Tourism and in particular of the Experiential one with specific paths of unique experiences, based on human relationships, which allow to deepen the knowledge of elements of local identity as well as to acquire multisensory experiences, also through direct participation in the activities which constitute the experiential offer itself.

 In order to take into account the different specializations operating in the experiential sector, and the correct assignment of skills, knowledge and competences, four specialist profiles are taken into consideration for the purpose of exercising the profession of Experiential Operator:

• Profile P1: Naturalistic Area
• Profile P2: Food and Wine Area
• Profile P3: Artistic Area (also including the Made in Italy sector linked to tourism - Artistic Craftsmanship)
• Profile P4: Intangible and demo-ethno-anthropological area (including tourism related to the Intangible Cultural Heritage sector - which also includes demo-ethno-anthropological heritage - and all forms of cultural and emotional tourism not considered in profiles P1, P2, P3).

Note:

1. The professional who has the preparation to carry out the activities associated with at least one of the 4 profiles indicated is considered Experiential Tourism Manager.
2. The four profiles are not to be considered distinct in an absolute sense or incompatible with each other, as they differ only in certain operational and sectoral aspects.
3. An Experiential Tourism Manager works in one or more of the areas indicated.
4. Professionals belonging to the P3 Profile are usually Artists and Craftsmen Artists who intend to enhance and promote their art through experiences. It is assumed that these figures already have the knowledge, skills and competences necessary to carry out the profession in the artistic and/or artistic craftsmanship sector.

Regulations and reference schemes

• European Qualification Framework (EQF)
• Recommendation 2009 / C 155/02 (European Credit System for Vocational Education and Training - ECVET)
• Law 4/2013 relating to non-regulated professions

This figure is also recognized by the Italian Association of Tourism Professionals and Cultural Operators (AIPTOC) authorized by Ministry of Economic Development (MISE) to release Certificate of quality and professional qualification of the Services pursuant to Articles 4, 7 and 8 of Law 4/2013.

Structuring of the training path and EQF level 

600 hours of total effort (total workload necessary to obtain learning outcomes) that can be distributed on average over a semester and structured in:

• • 380 hours training in E-learning mode
  • 120 hours Project Work or Internship
  • 100 hours commitment to devote to individual study, insights and time to prepare for exams.

EQF level: 7