Evaluation of the Quality of Experiential Offers (30 hours)

SPE103: Evaluation of the Quality of Experiential Offerings (30 hours)

Supplying authority: Helios Study Center

Course Type: Basic course

Course delivery methods: Online

Aims

The course aims to provide the basic concepts of the Evaluation of Experiential Offers

Preparatory knowledge

For a better understanding of the concept of experience and the principles of experience, attendance of the course is recommended: SPE100: Introduction to Experiential Pathways or reading the book: Experiential Pathways and Cultural Heritage Interpretation Vol. 1: Origins and Theoretical Principles.

The Book can be downloaded from the course area or from the following link: https://www.academia.edu/90719323/Percorsi_Esperienziali_e_Interpretazione_del_Patrimonio_Culturale_Vol_1_Origini_e_Principi_Teorici

Certifications issued

At the end of the course, after passing the final test carried out online, a certificate will be issued proving the knowledge acquired. The course is also valid for listing EPTAS Directory of Tourism, Arts and Entertainment Professionals (Recognised thematic expertise: CTS57: Evaluation of the Quality of Experiential Offerings

The course is also recognized by the Italian Association of Tourism Professionals and Cultural Operators (AIPTOC) authorized by Ministry of Economic Development (MISE) to release Certificate of quality and professional qualification of the Services pursuant to Articles 4, 7 and 8 of Law 4/2013.

Educational content

Module 1: Evaluation of Experiential Quality (27 hours)

The EQE Methodology for the Evaluation of Experiential Quality
Classification of Experiential Offers
Experience Levels
The Experiential Relationship
Endogenous and exogenous experiential requirements
Application of VQE requirements
- Context of the organization
  - Understanding of the organization and its context
  - Understanding the needs and expectations of interested parties (stakeholders)
  - The Experiences Manager (RdE) (also known as the Experiential Events Manager)
- Planning and design
- Communication
- Operational activities: Quality Factors
- experiential factors
  - FE1: Multisensoriality
  - FE2: Local identities
  - FE3: Uniqueness
  - FE4: Human relations
  - FE5: Direct participation
  - FE6: Experiential learning
  - FE7: Thematic approach
  - FE8: Aesthetic approach
  - FE9: Entertainment
  - FE10: Immersion
- Basic Factors: Technical quality
- Basic Factors: Relational quality
- Basic Factors: Organizational quality
- Operational activities: "Staging"
- Operational activities: Procurement
- Management of Non-Conformities
- Evaluation and improvement
- Multimedia examples and insights

Module 2: The Experiential Quality Mark (3 hours)

The Mark of Experiential Quality
Recognizability and Brand Benefits
Drafting of the Experience Report
Operational Examples

The course is part of the "Experiential Tourism and Interpretation of Cultural Heritage" project, so it is freely available to all members AIPTOC, the project partners and the Organizations that have started the process for obtaining the Experiential Quality Mark and, in the cases foreseen, by other duly authorized participants. For info on the project and the request for free use of the course, send an email to: info@aiptoc.it Indicating the name of the course you wish to use for free.

Outside of the project, for those who normally wish to purchase it, please refer to the website of the Centro Studi Helios Training Body:

SPE103: Evaluation of the Quality of Experiential Offerings