Cultural Event Manager: Requirements

Cultural Event Manager: Reference scheme

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Scheme C) Unregulated profession built without regulatory references.

The reference scheme is based on the 'modelSkills Cycle' and is in line with the 'Tourism, Arts, Heritage Competence Framework (TAH-CF)'. the TAH-CF is defined in accordance with the European Qualifications Framework (EQF), the Recommendation of the European Parliament and of the Council 2009/C 155/02 (ECVET) and the APNR (Non-Regulated Professional Activities) scheme adopted by UNI for the technical standardization of unregulated professions.”

Description

PTUMN2: Cultural Event Manager (VI Level EQF)

The Cultural Event Manager is a professional figure, with a high intellectual content, specialized in the conception, planning and organization of cultural events. The events can also be very different from each other: cultural events, shows, conferences, exhibitions, fairs and parties. Collaborating closely with artists, cultural institutions, Cultural Heritage Interpretation Centers (CEIP), museums and ecomuseums, the Cultural Event Manager is committed to transforming each cultural event into a significant and culturally enriching experience for the event's users. This role implies a profound knowledge of the artistic and cultural sector of reference, as well as adequate skills to create experience paths of interpretation of cultural heritage, in the management of cultural locations, in the logistical management of the event and in communication with the public and stakeholders.

This figure can practice his profession both within public and private bodies as an employee, as an independent consultant or simply as responsible for his own cultural offerings.

Standards of Reference

European Qualification Framework (EQF)
Recommendation 2009 / C 155/02 (European Credit System for Vocational Education and Training - ECVET)
Law 4/2013 relating to professions not organized into orders and colleges (Italy)

Specific tasks and activities

Description of tasks

Fundamental tasks and specific activities

T1: Identify the purpose, theme and objectives of the event
T2: Analyze the Reference Context
- T2.1 Identify and Analyze the Cultural Heritage of reference
- T2.2 Identify and Analyze sector legislation
- T2.3 Identify and analyze stakeholders (who are the interested parties)
- T2.4: Evaluate the expectations of event users
- T2.5 Carry out the Feasibility Analysis of the Event
T3: Conceive and plan the event
T4: Communicate the event
T5: Realize the event
- T5.1: Plan activities and prepare Permits and Authorizations
- T5.2: Prepare the Location
- T5.3: Managing economic resources (budget)
- T5.4: Coordinate human resources (staff)
- T5.5: Manage the event and ensure its correct execution
- T5.6: Verify and check compliance with applicable current legislation
- T.5.7: Manage Post-Event activities
- T5.8: Monitor the quality of the event
T6: Improve events (continuous improvement)

Optional tasks

T7: Organize cultural events of an educational nature
T8: Interfacing in a foreign language according to the territorial target audience of the event users

Skills, Knowledge and Autonomy and Responsibility (Skills)

Note: The competences necessary for a profession, which include skills and knowledge, constitute a dynamic whole. These may vary depending on specific territorial contexts and are subject to changes over time due to factors such as technological evolution or other sectoral developments. Therefore, the examples of skills and knowledge presented here are to be considered purely indicative and not exhaustive, and will be subjected to constant revisions and updates.

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Task T1: Identify the purpose, theme and objectives of the event

Ability

SP70: Identify goals and objectives of the event
SP127: Identify and apply the principles of the thematic approach to events

Additional required knowledge:

KS109: Events: Classification and basic concepts
KS183: Characteristics of Cultural Events
KS369: Principles of thematic approach applied to events

Task T2: Analyze the Reference Context

Business: T2.1 Identify and Analyze the Cultural Heritage of reference

Ability

SP105: Cultural Heritage relevant to the (eco) museum collection (Identify, analyse, document, relate, contextualise, develop historical-comparative relationships)
ST5: Identify and apply the basic IT and telematic tools
ST6: Identify and apply IT tools for communication
ST11: Use information search tools
SP94: Territorial context from a cultural and historical anthropological point of view (analyze, document, report)
SP100: Local cultural identities (Identify, analyse, interpret, document, report)
SP126: Interpretation Experience Paths (identify, analyze, document, report)

Based on the type of event, the general skills indicated must be particularly in-depth in the specific sector to which they belong which can be, for example: Identifying, analysing, documenting, relating, contextualising, developing historical-comparative reports, identifying the relevance and scope historical-cultural origin of the cultural assets involved in the events. (non-exhaustive list):

SP29: Unesco Heritage (Identify, analyse, document, report)
SP30: Naturalistic Heritage (Identify, analyze, document, report)
SP31: Historical, Artistic and Archaeological Heritage (Identify, analyse, document, relate)
SP32: Intangible Heritage (Identify, analyse, document, report, interpret)
SP33: Food and Wine Heritage (Identify, analyse, document, relate)
SP53: Anthropological Heritage (Identify, analyse, document, relate)
SP54: Paleoanthropological Heritage

Additional required knowledge:

KS145: Document management principles, methods and techniques
KS194: Local cultural endogenous attractions
KS195: Territorial natural endogenous attractions
KS196: Induced territorial attractions
KS237: Ecomuseology
KS240: History of popular traditions
KS249: Heritage Interpretation
KS263: Local cultural identities
KT6: IT tools for online communication and research
KS352: Elements of Tangible and Intangible Cultural Heritage

General knowledge of Cultural Heritage must include both tangible and intangible assets and be particularly in-depth in the sectors relating to museum collections. Below is an illustrative and non-exhaustive list

KTU Unesco Heritage

- KTU1: Unesco Conventions on Material Cultural Heritage
- KTU2: The World Heritage List (WHL)
- KTU3: UNESCO Institutions for Cultural Heritage
- KTU4: World Heritage sites at risk
- KTU5: The Proposal List of World Heritage
- KTU6: The procedures for the recognition of Unesco sites
- KTU7: Guidelines for drafting and implementing management plans
- KTU8: Models for the implementation of Management Plans
- KTU9: Sites on the World Heritage List
- KTU10: Unesco Global Biospheres and Geoparks
- KTU11: Creative Cities Network
- KTU12: Unesco Conventions on Intangible Cultural Heritage
- KTU13: The World List of Intangible Cultural Heritage
- KTU14: Other Programs for the protection and promotion of Cultural Heritage

KTN Natural Heritage

- KTN1: Protected Natural Areas
- KTN2: Parks and Nature Reserves
- KTN3: Nature reserves
- KTN4: Natura 2000 network
- KTN5: Sites of Community Interest (SIC)
- KTN6: Special Protection Areas (SPAs)
- KTN7: Special Areas of Conservation (SAC)
- KTN8: The Wetlands
- KTN9: The Geosites
- KTN10: Management tools for protected natural areas
- KTN11: Landscape Plans
- KTN12: The environmental protection and supervisory bodies
- KTN13: Strategies for Biodiversity

KTI Intangible Heritage

- KTI1: Demo-ethno-anthropological heritage (DEA)
- KTI2: Registers of Intangible Heritage
- KTI3: Religious Rites and Festivals (Celebrations)
- KTI4: Crafts, Knowledge and traditional working techniques (Knowledge)
- KTI5: Traditions and Oral Expressions (Expressions)
- KTI6: Performing Arts
- KTI7: Places of Memory and Symbolic Places
- KTI8: Places of Myth and Legends
- KTI9: Places of the Sacred
- KTI10: Places of historical events
- KTI11: Places of historical personalities and culture
- KTI12: Historical places of work
- KTI13: Places of the literary story
- KTI14: Places of television and film storytelling
- KTI15: Ethno-anthropological museum heritage
- KTI16: Ethnomusicological Heritage
- KTI17: Literary parks

KTS Historical, Artistic and Archaeological Heritage

- KTS1: Archaeological Tourism
- KTS2: Parks and Archaeological Sites
- KTS3: Paleolithic, Mesolithic and sites of tourist interest
- KTS4: Neolithic, Metal Age and sites and sites of tourist interest
- KTS5: Main architectural styles
- KTS6: Tourist sites from the Greek and Roman times
- KTS7: Testimonies of Byzantine and Lombard civilization
- KTS8: Sites of tourist interest from the Norman period
- KTS9: Baroque and Rococo
- KTS10: Neoclassical Architecture
- KTS11: The Testimonies of Liberty
- KTS12: The historic villages
- KTS13: The Museum Heritage

KTE Food and Wine Heritage

- KTE1: Typical products
- KTE2: Food and wine tourism
- KTE3: The quality certification of DOP, IGP and TSG food products
- KTE4: Traditional Agri-Food Products
- KTE5: Other forms of recognition of typical products
- KTE6: The wine roads
- KTE7: The production specifications
- KTE8: Organic products
- KTE9: Farmhouses
- KTE10: Quality rural and agri-food districts

Business: T2.2 Identify and Analyze sector legislation

Ability

SQ1: Analysis skills
SP1: Identify and evaluate the applicability of the rules for the protection and use of the Cultural and Landscape Heritage
SP2: Identify and evaluate the applicability of the legislation on safety in the workplace with relevance to its reference sector
SP3: Evaluate the applicability of funding for the sector supply chain
SP22: Identify and evaluate the applicability of Sector Policies
SP25: Evaluating the applicability of Programs, Conventions and Institutional Acknowledgments
SP42: Verify the correct application of the legislation on privacy
SP132: Identify and analyze legislation on permits and authorization for events
SP133: Identify and analyze legislation regarding sustainable events

Additional required knowledge:

KS39: The legislation for the protection and use of Cultural Heritage
KS47: The legislation on privacy and the tourism sector
KS49: The legislation on safety in the workplace in the tourism sector
KS50: Funding for the Tourism and Cultural Sector
KS52: Consumer protection legislation
KS188: The legislation relating to Authorizations and Permits regarding events
KS111: Sustainability of Events

Activity: T2.3 Identify and analyze stakeholders (who are the interested parties)

Ability

SQ1: Analysis skills
SP24: Identify the Strategic Stakeholders

Additional required knowledge:

KS27: Local tourism systems
KS28: Institutions and tourism promotion
KS24: Destination Management Organization (DMO)
KS92: Supervisory and protection bodies
KS121: Relations with institutions

Activity: T2.4 Evaluate the expectations of event users

Ability

SQ1: Analysis skills
SQ2: Ability to synthesize
SQ10: Analyzing the explicit, implicit and binding requirements of users
SP15: Analyze event demand

Additional required knowledge:

KQ2: Quality Management - Factors, indicators and standards of quality in services
KS29: Tourism Marketing
KQ33: Quality Management - Stakeholder Requirements Analysis
KS183: Characteristics of Events
KS91: Theories and Models of Experiences
KS93: Characteristics of Experiences

T2.5 Carry out the Feasibility Analysis of the Event

Ability

SQ1: Analysis skills
SP1: Identify and evaluate the applicability of the rules for the protection and use of the Cultural and Landscape Heritage
SP4: Identify and evaluate the applicability of the Tourism Legislation
SP13: Analyzing and evaluating the territorial context to identify strengths and weaknesses
SP16: Perform SWOT Analysis
ST13: Identify and apply the contractual instruments and models

Additional required knowledge:

KQ33: Quality Management – Techniques for analyzing the requirements (needs) of interested parties
KS3: Experiential Tourism
KS4: Sustainable Tourism
KS5: Accessible Tourism
KS7: Cultural Tourism
KS17: Integrated Tourism
KS96: Management costs
KS99 Risk Management
KT4: Risk management techniques and methodologies
KT13: Contracts

Task T3: Conceive and plan the event

Ability

SQ1: Analysis skills
SQ5: Planning skills
SQ6: Programming skills
SQ10: Analyze the explicit, implicit and mandatory requirements (needs) of real and potential users
SQ11 Design processes and services
SQ12: Implement, document and classify core processes
SQ14: Propose process changes to facilitate and rationalize improvements
SQ18: Identify, understand and evaluate quality factors, indicators and standards
SP1: Identify and evaluate the applicability of the rules for the protection and use of the Cultural and Landscape Heritage
SP3: Evaluate the applicability of funding for the sector supply chain
SP4: Identify and evaluate the applicability of the Tourism Legislation
SP16: Perform SWOT Analysis
SP17: Contribute to the development of the cultural offer (event)
ST14: Identify and apply Risk Management tools and models
ST16: Identify and apply the Corporate Organizational Models

Additional required knowledge:

KQ11: Quality Management – Design and development
KQ22: Quality Management - Factors (dimensions) and quality indicators
KQ11: Quality Management - Design and development;
KS91: Theories and Models of Experiences
KS93: Characteristics of Experiences
KS95: Designing Experiences
KS99 Risk Management
KS110: Events: The Location
KS111: Sustainability of Events
KS185: Event Planning
KS188: The legislation relating to Authorizations and Permits regarding events
KS198: Support services to the basic offer
KS206: Competent services and authorities in the event of accidents or sudden illnesses
KS216: Principles of Sustainable Development
KS223: Territorial context from a cultural and historical anthropological point of view
KS232: Environmental Protection and Sustainable Development Regulations
KS236: Museology, Museography and New Museology
KS249: Heritage Interpretation
KS252: Planning and implementation of cultural events
KS266: Event design techniques and methodologies
KS352: Heritage Interpretation Experience Centers (CEIP)
KS370: Principles of the aesthetic approach applied to events
KS402: Cultural Exhibition Experience
KS404: Museum/Ecomuseum Experience
KT5: Basic IT and telematic tools
KT16: Corporate Organizational Models

Task T4: Communicate the event

Ability

SP8: Develop a Communication Plan for the reference sector
SP11: Identify the web technologies to be used for tourism marketing
ST1: Ability to communicate
ST6: Identify and apply IT tools for communication
SP12: Identify web technologies to be used for event marketing

Additional required knowledge:

KQ34: Quality Management - Internal and external communication
KS30: Tourism and Communication
KS31: The Communication Plan
KS32: Online Marketing and Promotion
KS33: Web Marketing Techniques
KS34: Social Marketing
KS100: Information technology for communication
KS104: Communication and Conflict Management
KS105: Communication styles and effective communication
KS121: Relations with institutions
KT27: IT tools for communication
KT28: Videoconferences and Webinairs

Task T5: Carry out the event

Activities: T5.1: Plan activities and prepare Permits and Authorizations

Ability

SQ3: Organizational skills
SQ5: Planning skills
SQ7: Ability to produce improvement plans
SQ13: Implementing Procedures and Operating Instructions for Quality
SP38: Apply set-up techniques for relevant exhibition events
SP40: Knowing how to organize the spaces where the services and their offers are made
SP42: Knowing how to organize the location and the "staging" of the event
SP132: Enforce regulations regarding permits and authorization for events

Additional required knowledge:

KQ4: Quality Management - System Documentation; the Manual; Procedures and Operating Instructions;
KQ7: Quality Management - Planning and monitoring of the service
KQ26: Quality Management – Event quality standards
KQ8: Quality Management - The procurement system
KS101: Basic IT and Telematics
KS102: Theater as a model for staging experiential events
KS110: Events: The Location
KS186: Event Planning
KS188: The legislation relating to Authorizations and Permits regarding events

Activity: T5.2: Managing economic resources

Ability

ST9: Use corporate accounting and administration tools
ST20: Identify and apply reporting tools

Additional required knowledge:

KQ8: Quality Management - The procurement system
KS96: Management costs
KT21: Reporting tools and procedures

Activity: T5.3 Coordinate human resources

Ability

SQ3: Organizational skills
SQ4: Ability to control
SQ9: Identify skills gaps
ST1: Ability to communicate
ST2: Group management skills
ST3: Conflict management skills
ST12: Assign roles and tasks in management processes

Additional required knowledge:

KQ5: Quality Management - The management of human resources
KS104: Communication and Conflict Management
KS105: Communication styles and effective communication
KT2: Group management techniques
KT3: Conflict Management Techniques
KT12: Techniques and methodologies for human resource management
KT24: Leadership and Group Psychology

Activity: T5.4: Manage the event and ensure its correct execution

Ability

SQ3: Organizational skills
SQ4: Ability to control
SP14: Contribute to the correct management of cultural events
SP40: Knowing how to organize the spaces where the services and their offers are made
SP41: Know how to organize the location and staging of experiential offers
SP131: Apply experiential techniques and methodologies in the events sector

Additional required knowledge:

KQ9: Quality Management – Service provision;
KQ10: Quality Management - Identification and traceability;
KS187: Locations and Places used for events (Protection)
KS189: Exhibition Methodologies and Techniques
KS402: Experiential techniques and methodologies in the events sector

Activity: T5.6: Verify and control compliance with applicable current legislation

Ability

SQ4: Ability to control
SP1: Identify and evaluate the applicability of the rules for the protection and use of cultural heritage
SP2: Check the correct application of the safety regulations in the workplace
SP4: Verify the correct application of the Tourism Legislation
SP42: Verify the correct application of the legislation on privacy
SP95: Knowing how to apply the legislation in the museum and eco-museum sector

Additional required knowledge:

KS39: The legislation for the protection and use of Cultural Heritage
KS47: The legislation on privacy and the tourism sector
KS49: The legislation on safety in the workplace
KS52: Consumer protection legislation
KS87: Privacy Policy in the Artistic and Entertainment Supply Chain
KS88: Regulations on safety in the artistic and entertainment supply chain
KS90: Copyright Law
KS106: Tourism Legislation
KS117: Entertainment Code

Activities: T5.6: Manage Post-Event activities

Ability

SP1: Identify and evaluate the applicability of the rules for the protection and use of cultural heritage (where applicable)
SP2: Check the correct application of the safety regulations in the workplace
ST20: Identify and apply reporting tools

Additional required knowledge:

KS49: The legislation on safety in the workplace
KS39: The legislation for the protection and use of Cultural Heritage
KS111: Sustainability of Events
KS213: Elements of Environmental Education and Sustainability
KS216: Principles of Sustainable Development
KT20: Waste disposal regulation
KT21: Reporting tools and procedures

Activity: T5.8: Monitor the quality of the event

Ability

SQ18: Identify, understand and evaluate quality factors, indicators and standards
SQ19: Apply auditing tools
SQ20: Apply monitoring methodologies and techniques
SQ21: Apply Customer Satisfaction methodologies and techniques
SQ22: Monitor and Evaluate the provision of services

Additional required knowledge:

KQ13: Quality Management - Monitoring and measurement of processes and services
KQ14: Quality Management - The Management of Non-Conformities and Corrective Actions
KQ15: Quality Management - Evaluation of the quality of services
KQ16: Quality Management - Internal inspections (Audit)
KQ17: Quality Management - The ISO19011 standard
KQ19: Quality Management - Conducting audits
KQ31: Quality Management - Monitoring and audit
KQ33: Quality Management - Monitoring and evaluation of the quality of events

Task T6: Improve events (continuous improvement)

Ability

SQ14: Propose process changes to facilitate and rationalize improvements
SQ16: Evaluate and analyze individual processes to identify corrective and improvement actions
SP21: Identify and provide support for the choice and application of innovative technologies for the reference sector
SQ8: Manage the change request process
SP10: Apply tools for measuring and evaluating events
SP20: Understanding the impacts of new technologies in the processes of your sector
SP35: Analyzing and interpreting market trends

Additional required knowledge:

KQ35: Quality Management - Continuous Improvement
KS38: The new emerging technologies
KS184: Evaluation of Events
KQ26: Event quality standard

Task T7: Organize cultural events of an educational nature

Ability

SP36: To carry out training and information with reference to the subjects related to one's profession
SP45: Develop training / information projects in the reference sector
SP46: Curate and manage training / information events in the reference sector
ST22: Knowing how to apply tools, including IT tools, for drafting educational reports and documents

Additional required knowledge:

KS112: Teaching techniques and methodologies
KS127: Methodologies and techniques for the evaluation of training events
KS128: Elements of Pedagogy
KS129: Research and teaching methodologies relating to the exhibition sector

Task T8: Interface in a foreign language according to the territorial reference target of visitors

Ability

ST8 Use foreign languages in the workplace according to the territorial reference target of visitors

Additional required knowledge:

KS113: At least one foreign language in relation to the territorial reference target of visitors

Authority and Responsibility: VI level of the European Qualifications Framework

Profile Evaluation Criteria

To certify the possession of skills, it is proposed to take into consideration methodologies that take into account the following aspects in a non-mutually exclusive manner, i.e. possibly in combination with each other:

Qualifications awarded in the academic field (Formal Learning)
Specific Training (Non-Formal Learning)
Work or Professional Experience (Informal Learning)

Work or professional experience can be demonstrated through various tools including:

Curriculum Vitae
Professional portfolio
Objective placement on the market (awards, regional, national or international recognition)
Publications (scientific or editorial)

Requirements for access to the professional figure

Since the professional figure is not organized in an order or college, the requirements may vary based on the relevant Professional Association or other criteria established by the individual interested parties. Below are the requirements adopted by AITOC - Italian Association of Tourism Professionals and Cultural Operators.

Reference diagram: Cultural Event Manager (SP/TAH-CF/PTUMN2)

Having attended specific training courses for the professional figure in question organized/recognised by Universities, Institutes of Higher Artistic, Musical and Dance Education (AFAM), Regions or professional associations established pursuant to law 4/2013 and recognized by the Ministry of Business and Made in Italy (formerly MISE) and at least three exhibition events followed in the capacity of exhibition curator.

Having attended a specific training course whose contents and methods of evaluation comply with this sheet and at least six cultural events attended as Cultural Event Manager

At least two years of proven work or professional experience as a Cultural Event Manager and having attended additional training courses to update one's preparation as required by the professional figure in question.

At least five years of proven work or professional experience as a Cultural Event Manager

Be included in the Registers of Professional Associations established in accordance with recognized national legislation, provided that they refer to the professional figure. In Italy the requirement is met if the professional is included in a register held by professional associations established pursuant to law 4/2013 and recognized by the Ministry of Enterprise and Made in Italy (ex MISE) and has obtained a Quality and Qualification Attestation Professional under the law 4/2013

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