Ecomuseum Educator (PPC12/P3): Requirements

Museum Educator: Reference scheme

Scheme C) Unregulated profession built without regulatory references.

The reference scheme is based on the 'modelSkills Cycle' and is in line with the 'Tourism, Arts, Heritage Competence Framework (TAH-CF)'. the TAH-CF is defined in accordance with the European Qualifications Framework (EQF), the Recommendation of the European Parliament and of the Council 2009/C 155/02 (ECVET) and the APNR (Non-Regulated Professional Activities) scheme adopted by UNI for the technical standardization of unregulated professions.”

The scheme is subjected to an initial public survey available to all stakeholders in the cultural tourism supply chain in order to collect comments and contributions useful for improving its contents. All interested parties are invited to improve the scheme by sending their contributions to info@aiptoc.it

Description

The figure of the Museum Educator can be divided into three different profiles:

Junior museum educator: Educator with the necessary skills to deliver training content in the museum sector. (EQF level V)
Senior museum educator: Educator with the skills necessary to design and deliver training content in the museum sector (VI level EQF)
Expert museum educator: Educator with the necessary skills to design, deliver training content and carry out study and research activities in the museum sector (VII EQF level)

The Museum Educator is a professional figure, with a high intellectual content and complexity, who possesses specific skills to carry out the following activities:

Activities relating to the museum heritage:

individuation,
Knowledge,
Interpretation,
Documentation,
Enhancement,
Training,
Education
Promotion of sustainable development

The Museum Educator can carry out his activity both in public and private bodies and as a self-employed person, also as an Expert/Consultant.

The Museum Educator has a profound knowledge of the disciplines relating to museum collections and is able to use their knowledge with the aim of museum education.

Standards of Reference

European Qualification Framework (EQF)
Recommendation 2009 / C 155/02 (European Credit System for Vocational Education and Training - ECVET)
Law 4/2013 relating to non-regulated professions

Specific tasks and activities

Description of tasks

Specific tasks and activities

T1: Evaluate training needs and user expectations for the reference sector
T2: Analyze the Reference Context
- T2.1 Identify and analyze stakeholders (who are the interested parties)
- T2.2 Identify and Analyze sector legislation
- T2.3 Identify and analyze the relevant museum heritage
T3: Identify purpose, objectives and typology of the educational service (characteristics of the service)
T4: Designing the educational service
T5: Communicate the educational service
T6: Realize the educational service
- T6.1: Planning educational service activities and procedures
- T6.2: Managing economic resources (budget)
- T6.3: Manage human resources (staff)
- T6.4: Ensure the correct performance of the educational service
- T6.5: Verify and check compliance with applicable legislation in force
- T6.6: Monitor and evaluate the educational services provided
T7: Improving the educational offer (continuous improvement)
T8: Carry out study and research activities in the field of museum education and in related and related disciplines

The EQF level depends on the profile

Junior Educator (V level EQF): Has the necessary skills to carry out tasks T1, T2, T3, T6

Senior Educator (VI level EQF): Has the necessary skills to carry out tasks T1, T2, T3, T4, T5, T6, T7

Expert educator (VII level EQF): Has the necessary skills to carry out tasks T1, T2, T3, T4, T5, T6, T7, T8

Skills, Knowledge and Autonomy and Responsibility (Skills)

Note: The competences necessary for a profession, which include skills and knowledge, constitute a dynamic whole. These may vary depending on specific territorial contexts and are subject to changes over time due to factors such as technological evolution or other sectoral developments. Therefore, the examples of skills and knowledge presented here are to be considered purely indicative and not exhaustive, and will be subjected to constant revisions and updates.

The specific tasks and activities are listed below, associating, for each specific task or activity, the requisites of knowledge, skills and competences (autonomy and responsibility).

T1: Evaluate the training needs and expectations of real and potential users for the reference sector

Ability

SQ1: Analysis skills
SQ2: Ability to synthesize
SQ10: Analyze the educational requirements of users/beneficiaries
ST23: Use Territorial Marketing tools

Additional required knowledge:

KQ2: Quality Management - Factors, indicators and standards of quality in services
KQ22: Quality Management - Factors (dimensions) and quality indicators
KS29: Territorial Marketing
KQ33: Quality Management - Stakeholder Requirements Analysis
KT26: Methods and tools for analyzing training/educational needs

T2: Analyze the Reference Context

T2.1 Identify and analyze stakeholders (who are the interested parties)

Ability

SQ1: Analysis skills
SP24: Identify the Strategic Stakeholders

Additional required knowledge:

KS125: Organizations and Institutions operating in the Environmental and Sustainability fields
KS24: Destination Management Organization (DMO)
KTN12: The protection and supervisory bodies

T2.2 Identify and Analyze sector legislation

Ability

SQ1: Analysis skills
SP1: Identify and evaluate the applicability of the rules for the protection and use of the Cultural and Landscape Heritage
SP2: Identify and evaluate the applicability of the legislation on safety in the workplace with relevance to its reference sector
SP4: Identify and evaluate the applicability of the Tourism Legislation
SP42: Identify and evaluate the applicability of the legislation on privacy
SP87: Identify and evaluate the applicability of the Environmental Protection and Sustainable Development Legislation

Additional required knowledge:

KS39: The legislation for the protection and use of Cultural Heritage
KS40: The criteria for the protection of cultural heritage
KS41: The various levels of protection
KS43: Landscape assets
KS47: The legislation on privacy and the tourism sector
KS48: The European Regulation 2016/679
KS49: The legislation on safety in the workplace in the tourism sector
KS52: Consumer protection legislation
KS106: Tourism Legislation

T2.3 Identify and analyze relevant museum heritage

Ability

SQ1: Analysis skills
SQ2: Ability to synthesize
SP72: Know and analyze the anthropic context of one's own territory
SP74: Know and analyze the endogenous cultural attractions of one's own territory
SP92: Documentary Research (applying techniques and methodologies)
SP94: Knowing how to analyze the territorial context from a cultural and historical anthropological point of view
SP100: Local cultural identities (Identify, analyze, interpret, document)
SP101: Museum heritage (Identify, analyze, interpret, document)
SP102: Knowing how to analyze the territorial context from a museum point of view
SP105: Cultural Heritage relevant to the museum collection (Identify, analyze, document, relate, contextualize, develop historical-comparative relationships)

Based on the type of (eco)museum, the general skills indicated must be particularly in-depth in the specific sector to which they belong which can be, for example: Identifying, analysing, documenting, relating, contextualising, developing historical-comparative relationships, identifying the relevance and the historical-cultural context of origin of the museum assets belonging to one or more of the following (non-exhaustive list):

SP29: Unesco Heritage
SP30: Naturalistic Heritage
SP31: Historical, Artistic and Archaeological Heritage
SP32: Intangible Heritage
SP33: Food and wine heritage
SP53: Demoethnoanthropological heritage
SP54: Paleoanthropological Heritage

Additional required knowledge:

KS352: Elements of Tangible and Intangible Cultural Heritage
KS145: Document management principles, methods and techniques
KS232: Environmental Protection and Sustainable Development Regulations
KS223: Territorial context from a cultural and historical anthropological point of view
KS236: Museology and New Museology
KS249: Interpretation of Cultural Heritage
KS250: Lighthouse Convention
KS263: Local cultural identities
KS265: Territorial Bodies and Institutions
KT6: IT tools for online communication and research

General knowledge of Cultural Heritage must include both tangible and intangible assets and be particularly in-depth in the sectors relating to museum collections. Below is an illustrative and non-exhaustive list

KTU Unesco Heritage

- KTU1: Unesco Conventions on Material Cultural Heritage
- KTU2: The World Heritage List (WHL)
- KTU3: UNESCO Institutions for Cultural Heritage
- KTU4: World Heritage sites at risk
- KTU5: The Proposal List of World Heritage
- KTU6: The procedures for the recognition of Unesco sites
- KTU7: Guidelines for drafting and implementing management plans
- KTU8: Models for the implementation of Management Plans
- KTU9: Sites on the World Heritage List
- KTU10: Unesco Global Biospheres and Geoparks
- KTU11: Creative Cities Network
- KTU12: Unesco Conventions on Intangible Cultural Heritage
- KTU13: The World List of Intangible Cultural Heritage
- KTU14: Other Programs for the protection and promotion of Cultural Heritage

KTN Natural Heritage

- KTN1: Protected Natural Areas
- KTN2: Parks and Nature Reserves
- KTN3: Nature reserves
- KTN4: Natura 2000 network
- KTN5: Sites of Community Interest (SIC)
- KTN6: Special Protection Areas (SPAs)
- KTN7: Special Areas of Conservation (SAC)
- KTN8: The Wetlands
- KTN9: The Geosites
- KTN10: Management tools for protected natural areas
- KTN11: Landscape Plans
- KTN12: The environmental protection and supervisory bodies
- KTN13: Strategies for Biodiversity

KTI Intangible Heritage

- KTI1: Demo-ethno-anthropological heritage (DEA)
- KTI2: Registers of Intangible Heritage
- KTI3: Religious Rites and Festivals (Celebrations)
- KTI4: Crafts, Knowledge and traditional working techniques (Knowledge)
- KTI5: Traditions and Oral Expressions (Expressions)
- KTI6: Performing Arts
- KTI7: Places of Memory and Symbolic Places
- KTI8: Places of Myth and Legends
- KTI9: Places of the Sacred
- KTI10: Places of historical events
- KTI11: Places of historical personalities and culture
- KTI12: Historical places of work
- KTI13: Places of the literary story
- KTI14: Places of television and film storytelling
- KTI15: Ethno-anthropological museum heritage
- KTI16: Ethnomusicological Heritage
- KTI17: Literary parks

KTS Historical, Artistic and Archaeological Heritage

- KTS1: Archaeological Tourism
- KTS2: Parks and Archaeological Sites
- KTS3: Paleolithic, Mesolithic and sites of tourist interest
- KTS4: Neolithic, Metal Age and sites and sites of tourist interest
- KTS5: Main architectural styles
- KTS6: Tourist sites from the Greek and Roman times
- KTS7: Testimonies of Byzantine and Lombard civilization
- KTS8: Sites of tourist interest from the Norman period
- KTS9: Baroque and Rococo
- KTS10: Neoclassical Architecture
- KTS11: The Testimonies of Liberty
- KTS12: The historic villages
- KTS13: The Museum Heritage

KTE Food and Wine Heritage

- KTE1: Typical products
- KTE2: Food and wine tourism
- KTE3: The quality certification of DOP, IGP and TSG food products
- KTE4: Traditional Agri-Food Products
- KTE5: Other forms of recognition of typical products
- KTE6: The wine roads
- KTE7: The production specifications
- KTE8: Organic products
- KTE9: Farmhouses
- KTE10: Quality rural and agri-food districts

T3: Identify purpose, objectives and typology of the educational service (characteristics of the service)

E.g. education programs and campaigns linked to museum disciplines, seminars, sustainable development education campaign, museum itineraries for educational and ecotourism purposes, etc.

Ability

SP93: Classify and identify the various types of educational paths

Additional required knowledge:

KS222: Characteristics of museum educational services
KS221: Museum educational courses (classification and basic concepts)

T4: Designing the educational service

Ability

SQ1: Analysis skills
SQ11 Design processes and services
SQ12: Implement, document and classify core processes
SQ14: Propose process changes to facilitate and rationalize improvements
SP45: Develop training/information projects in the (eco)museum sector
SP85: Analyze the Cultural Context
ST23: Use risk management tools

Additional required knowledge:

KQ11: Quality Management – Design and development
KS85: European, national and regional policies on museums and sustainable development
KS99 Risk Management
KS112: Teaching techniques and methodologies
KS206: Competent services and authorities in the event of accidents or sudden illnesses
KS235: Museum educational courses
KS236: New Museology
KS239: Characteristics of (eco)museum educational services
KT5: Basic IT and telematic tools
KT16: Corporate Organizational Models
KT18: Design and Planning of Educational/Training Paths

T5: Communicate the educational service

Ability

SP8: Develop a Communication Plan for the reference sector
SP11: Identify the web technologies to be used for territorial marketing
ST1: Ability to communicate
ST6: Identify and apply IT tools for communication
SP39: Apply multimedia presentation techniques

Additional required knowledge:

KQ34: Quality Management - Internal and external communication
KS30: Cultural Tourism and Communications
KS31: The Communication Plan
KS32: Online Marketing and Promotion
KS33: Web Marketing Techniques
KS34: Social Marketing
KS35: Online Travel Agencies (OTAs)
KS251: Elements of museum dissemination
KS268: Social Communication
KS59: Sociology of Communication
KS100: Information technology for communication
KS104: Communication and Conflict Management
KS105: Communication styles and effective communication
KS353: Museum communications
KT27: IT tools for communication
KT28: Videoconferences and Webinairs

T6: Realize the educational service

T6.1: Planning educational service activities and procedures

Ability

SQ5: Ability to plan the educational service on the basis of the type of target group of the service and the pre-established time
SQ3: Organizational skills
SQ13: Implementing Procedures and Operating Instructions for Quality
ST5: Identify and apply the basic IT and telematic tools

Additional required knowledge:

KQ7: Quality Management - Planning and monitoring of the service
KQ8: Quality Management - The procurement system
KQ4: Quality Management - System Documentation; the Manual; Procedures and Operating Instructions;
KS101: Basic IT and Telematics
KS127: Methodologies and techniques for the evaluation of training events

T6.2: Managing economic resources (budget)

Ability

ST9: Use corporate accounting and administration tools

Additional required knowledge:

KQ8: Quality Management - The procurement system
KS103: Business Administration
KT9: Business administration and accounting tools

T6.3: Manage human resources (staff)

Ability

SQ9: Identify skills gaps for quality
SQ17: Assist process owners in choosing and using measures to evaluate the effectiveness and efficiency of operational processes
SP18: Identify skills and competences gaps for the reference sector
ST2: Group management skills
ST3: Conflict management skills

Additional required knowledge:

KQ5: Quality Management - The management of human resources
KS104: Communication and Conflict Management
KS105: Communication styles and effective communication
KT12: Techniques and methodologies for human resource management
KT24: Leadership and Group Psychology

T6.4: Ensure the correct performance of the educational service

Ability

SQ4: Ability to control
SP36: Carry out training and information with reference to matters related to the museum sector
SP46: Curate and manage training/information events in the museum sector
SP77: Know how to use organizational techniques and methodologies for museum education services
SP86: Ability to relate and inform in relation to the context of the education service
ST21: Ability to respect deadlines and programmes
SP36: Carry out training/education with reference to subjects related to one's profession
SP46: Taking care of and managing educational services in the reference sector
ST1: Ability to communicate also in relation to the different characteristics, typologies and expectations of the users/beneficiaries
ST3: Conflict management skills
SP87: Ability to organize rescue with the competent and available services in the area

Additional required knowledge:

KQ6: Quality Management – Logistic resources: equipment and working environment
KQ9: Quality Management - Production and provision of the service;
KQ10: Quality Management - Identification and traceability;
KS112: Teaching techniques and methodologies
KS127: Methodologies and techniques for the evaluation of training events
KS128: Elements of Pedagogy
KS230: Methods and techniques for creating and organizing educational and ecotourism itineraries
KS231: Animation techniques
KS255: Methodologies and techniques of Education for sustainable development
KS347: Museum educational courses
KS367: Characteristics of museum educational services
KT19: Realization and Management of Training/Educational Paths

T6.5: Verify and check compliance with applicable legislation in force

Ability

SQ4: Ability to control
SP2: Check the correct application of the safety regulations in the workplace
SP42: Verify the correct application of the legislation on privacy
SP87: Identify and evaluate the applicability of the Environmental Protection and Sustainable Development Legislation

Additional required knowledge:

KS49: The legislation on safety in the workplace
KS52: Consumer protection legislation
KS106: Tourism Legislation
KS232 Environmental Protection and Sustainable Development Regulations
KT10: Privacy Policy
KT20: Waste disposal regulation
KT22: Law on civil and criminal liability
KT28: Risk analysis and prevention based on the reference context

T6.6: Monitor and evaluate the educational services provided

Ability

SQ20: Apply monitoring methodologies and techniques
SQ21: Apply Customer Satisfaction methodologies and techniques
SQ22: Monitor and Evaluate the provision of services

Additional required knowledge:

KQ13: Quality Management - Monitoring and measurement of processes and services
KQ14: Quality Management - The Management of Non-Conformities and Corrective Actions
KQ15: Quality Management - Evaluation of the quality of services

T7: Improving the educational offer (continuous improvement)

Ability

SQ14: Propose process changes to facilitate and rationalize improvements
SQ16: Evaluate and analyze individual processes to identify corrective and improvement actions

Additional required knowledge:

KQ35: Quality Management - Continuous Improvement

T8: Carry out study and research activities in the field of museum education and in related and related disciplines

Ability

SP47: Knowing how to use study tools and methodologies
SP88: Knowing how to prepare studies, reports and scientific surveys related to one's reference sector
SP92: Apply Documentary Research techniques and methodologies
SP94: Territorial context from a cultural and historical anthropological point of view (analyze, document, report)
ST22: Know how to apply tools, including IT tools, for the drafting of educational and scientific reports and documents

Additional required knowledge:

KT5: Basic IT and telematic tools
KT6: IT tools for communication
KT25: Legislation on Author's Rights and Copyright
KS128: Documentary Research Methodologies
KS129: Research and teaching methodologies relating to one's reference sector

The EQF level depends on the profile

Junior Educator (V level EQF)
Senior educator (VI level EQF)
Expert Educator (VII level EQF)

Profile Evaluation Criteria

To certify the possession of skills, it is proposed to take into consideration methodologies that take into account the following aspects in a non-mutually exclusive manner, i.e. possibly in combination with each other:

Qualifications awarded in the academic field (Formal Learning)
Specific Training (Non-Formal Learning)
Work or Professional Experience (Informal Learning)

Regarding qualifications, unless specifically requested by (eco)museum administrations, exceptions could be considered. Given the diversity of themes, objectives, sizes and types of museums, if an individual can demonstrate that they have acquired the necessary skills through life and work experiences, a specific academic qualification may not be essential. (*)

(*) In this regard, it is reported when indicated in point 15 of the National Charter of museum professions drawn up by ICOM (2008):

As a rule, the skills required of the various professional figures correspond to the possession of certified educational qualifications (diplomas, degrees, masters, etc.). However, there are museums which, by type and/or mission, require skills that can only be acquired through life and work experiences. In these cases, justified exceptions are possible by the responsible administrations, in relation to the request for specific qualifications. Personnel who already work in museums and who have gained adequate knowledge and skills during their work experience will be able to usefully attend training courses in order to update their preparation as indicated in the profiles.

Work or professional experience can be demonstrated through various tools including:

Curriculum Vitae
Professional portfolio
Objective placement on the market (awards, regional, national or international recognition)
Publications (scientific or editorial)

Requirements for access to the professional figure

Since the professional figure is not organized in an order or college, the requirements may vary based on the relevant Professional Association or other criteria established by the individual interested parties. Below are the requirements adopted by AITOC - Italian Association of Tourism Professionals and Cultural Operators.

Reference diagram: Museum Educator (SP/TAH-CF/PPC11/P2)

Having attended specific training courses for the professional figure in question organized/recognised by Universities, Regions or professional associations established pursuant to law 4/2013 and recognized by the MISE and at least 30 hours of training activity in the last three years in subjects relevant to the sectors in question.

Degree consistent with any of the subjects being studied in the (eco)museum field and at least 60 hours of training in the last three years in subjects relevant to the sectors in question

Secondary school diploma, at least 90 hours of training in the last three years in subjects relevant to the sectors in question and having attended and attended supplementary training courses to update one's preparation as required by the professional figure in question.

Be included in the Registers of Professional Associations established in accordance with recognized national legislation, provided that they refer to the professional figure. In Italy the requirement is met if the professional is included in a register held by professional associations established pursuant to law 4/2013 and recognized by the Ministry of Enterprise and Made in Italy (ex MISE) and has obtained a Quality and Qualification Attestation Professional under the law 4/2013