Exhibition Curator (Expert in Planning, Installation and Management of Artistic Exhibition Events): Reference scheme
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Scheme C) Unregulated profession built without regulatory references.
The reference scheme is based on the 'modelSkills Cycle' and is in line with the 'Tourism, Arts, Heritage Competence Framework (TAH-CF)'. the TAH-CF is defined in accordance with the European Qualifications Framework (EQF), the Recommendation of the European Parliament and of the Council 2009/C 155/02 (ECVET) and the APNR (Non-Regulated Professional Activities) scheme adopted by UNI for the technical standardization of unregulated professions.”
Description
PAS60: Exhibition Curator (Expert in Design, Setup and Management of Exhibition Events) (VI Level EQF)
The Exhibition Curator, also known as an Expert in Design, Setup and Management of Artistic Exhibition Events, is a professional figure, with a high intellectual content, specialized in the creation and organization of artistic and cultural exhibitions. Collaborating closely with artists, collectors, cultural institutions, museums and galleries, the Exhibition Curator is committed to transforming each exhibition into a meaningful and culturally enriching experience for visitors. This role implies a deep knowledge of the artistic and cultural sector, as well as specific skills in the design of exhibition spaces, in the selection and interpretation of works, in the logistical management of the event and in communication with the public and stakeholders.
This figure can practice his profession both within public and private bodies, museums and galleries as an employee, as an independent consultant or simply as curator of his own exhibitions.
Standards of Reference
- European Qualification Framework (EQF)
- Recommendation 2009 / C 155/02 (European Credit System for Vocational Education and Training - ECVET)
- Law 4/2013 relating to non-regulated professions
Specific tasks and activities
Description of tasks
Fundamental tasks and specific activities
- T1: Identify the purpose, theme and objectives of the event
- T2: Analyze the Reference Context
- T2.1 Identify and Analyze the relevant Artistic Heritage
- T2.2 Identify and Analyze sector legislation
- T2.3 Identify and analyze stakeholders (who are the interested parties)
- T2.4: Evaluate visitor expectations
- T2.5 Carry out the Feasibility Analysis of the Event
- T3: Design the event
- T4: Communicate the event
- T5: Realize the event
- T5.1: Plan activities
- T5.2: Define internal procedures and regulations
- T5.3: Managing economic resources (budget)
- T5.4: Coordinate human resources (staff)
- T5.5: Open the event and ensure its correct execution
- T5.6: Verify and check compliance with applicable current legislation
- T.5.7: Event closure
- T5.8: Monitor the quality of the event
- T6: Improve events (continuous improvement)
Optional tasks
- T7: Organize educational exhibition events
- T8: Interface in a foreign language based on the territorial reference target of visitors
Skills, Knowledge and Autonomy and Responsibility (Skills)
Note: The competences necessary for a profession, which include skills and knowledge, constitute a dynamic whole. These may vary depending on specific territorial contexts and are subject to changes over time due to factors such as technological evolution or other sectoral developments. Therefore, the examples of skills and knowledge presented here are to be considered purely indicative and not exhaustive, and will be subjected to constant revisions and updates.
Task T1: Identify the purpose, theme and objectives of the event
Ability
- SP70: Identify goals and objectives of the event
- SP127: Identify and apply the principles of the thematic approach to events
Additional required knowledge:
- KS109: Events: Classification and basic concepts
- KS183: Characteristics of Exhibition Events
- KS369: Principles of thematic approach applied to events
Task T2: Analyze the Reference Context
- Business: T2.1 Identify and Analyze the relevant Artistic Heritage
Ability
- SP129: Artistic Heritage relevant to the exhibition event (Identify, analyse, document, relate, contextualise, develop artistic-comparative relationships)
- SP130: Identify and analyze contemporary artistic practices and current trends in the art world.
- SP131: Analyze and Interpret the Works covered by the exhibition event
Based on the type of exhibition event, the general skills indicated must be particularly in-depth in the specific sector to which they belong which can be, for example: Identifying, analysing, documenting, relating, contextualising, developing artistic-comparative relationships, identifying the relevance and l the artistic field of origin of the works involved in the exhibition event.
Additional required knowledge:
- KS371: History of art: Art eras, movements and styles.
- KS372: Art Theory and Interpretations: Major art theorists, their Interpretations
- KS373: Theory and Interpretations of Art: Interpretation of Artistic Movements.
- KS236: Museology and New Museology
- KS237: Ecomuseology
The knowledge in Art History required for an Exhibition Curator should be particularly detailed and in-depth in relation to the periods, movements and works that are at the center of the exhibition event. This specialized knowledge is essential to ensure accurate interpretation and contextually relevant presentation of the exhibited works. In the event of gaps in specific thematic areas, it is advisable for the curator to undertake a period of intensive study to fill these gaps and enrich his or her expertise in the field. Below is an illustrative and non-exhaustive list of knowledge.
- KS310 History of Art in relation to Historic Artistic Heritage
- KS311: History of Art in relation to the Archaeological Heritage
- KS315: History of Religious Art
- KS374: History of Modern and Contemporary Art
- KS375: History of Renaissance Art
- KS376: History of Baroque and Rococo Art
- KS377: History of Asian Art
- KS378: History of African Art
- KS379: History of Pre-Columbian Art
- KS380: History of Byzantine and Medieval Art
- KS381: History of Avant-garde Art
- KS382: History of Landscape Art
- KS383: History of Feminist Art
- KS384: History of Art and Architecture
- KS385: History of Art and Photography
- KS386: History of Ancient Egyptian Art
- KS387: History of Greek and Roman Art
- KS388: History of the Art of India
- KS389: History of Islamic Art
- KS390: History of Far Eastern Art
- KS391: History of Native American Art
- KS392: History of Oceanic Art
- KS393: History of Northern Renaissance Art
- KS394: History of Surrealist Art
- KS395: Art History of Art Nouveau and Art Deco
- KS396: History of Art and Industrial Design
- KS397: History of Environmental Art
- KS397: History of the Art of Performance
- KS399: History of Art and Technology:
- KS400: History of Art and Film
- KS401: History of Art and Fashion
- Business: T2.2 Identify and Analyze sector legislation
Ability
- SQ1: Analysis skills
- SP1: Identify and evaluate the applicability of the rules for the protection and use of the Cultural and Landscape Heritage
- SP2: Identify and evaluate the applicability of the legislation on safety in the workplace with relevance to its reference sector
- SP3: Evaluate the applicability of funding for the sector supply chain
- SP22: Identify and evaluate the applicability of Sector Policies
- SP25: Evaluating the applicability of Programs, Conventions and Institutional Acknowledgments
- SP42: Verify the correct application of the legislation on privacy
- SP132: Identify and analyze legislation on permits and authorization for events
- SP133: Identify and analyze legislation regarding sustainable events
Additional required knowledge:
- KS39: The legislation for the protection and use of Cultural Heritage
- KS47: The legislation on privacy and the tourism sector
- KS49: The legislation on safety in the workplace in the tourism sector
- KS50: Funding for the Tourism and Cultural Sector
- KS52: Consumer protection legislation
- KS188: The legislation relating to Authorizations and Permits regarding events
- KS111: Sustainability of Events
Activity: T2.3 Identify and analyze stakeholders (who are the interested parties)
Ability
- SQ1: Analysis skills
- SP24: Identify the Strategic Stakeholders
Additional required knowledge:
- KS27: Local tourism systems
- KS28: Institutions and tourism promotion
- KS24: Destination Management Organization (DMO)
- KS92: Supervisory and protection bodies
- KS121: Relations with institutions
Activity: T2.4 Evaluate visitor expectations
Ability
- SQ1: Analysis skills
- SQ2: Ability to synthesize
- SQ10: Analyzing the explicit, implicit and binding requirements of users
- SP15: Analyze event demand
Additional required knowledge:
- KQ2: Quality Management - Factors, indicators and standards of quality in services
- KS29: Tourism Marketing
- KQ33: Quality Management - Stakeholder Requirements Analysis
- KS183: Characteristics of Events
- KS91: Theories and Models of Experiences
- KS93: Characteristics of Experiences
T2.5 Carry out the Feasibility Analysis of the Event
Ability
- SQ1: Analysis skills
- SP13: Analyzing and evaluating the territorial context to identify strengths and weaknesses
- SP16: Perform SWOT Analysis
- ST13: Identify and apply the contractual instruments and models
Additional required knowledge:
- KS96: Management costs
- KS99 Risk Management
- KT4: Risk management techniques and methodologies
- KT13: Contracts
Task T3: Plan the event
Ability
- SQ1: Analysis skills
- SQ5: Planning skills
- SQ6: Programming skills
- SQ11 Design processes and services
- SQ12: Implement, document and classify core processes
- SQ14: Propose process changes to facilitate and rationalize improvements
- SQ18: Identify, understand and evaluate quality factors, indicators and standards
- SP17: Contribute to the development of the cultural offer (event)
- ST16: Identify and apply the Corporate Organizational Models
Additional required knowledge:
- KQ11: Quality Management – Design and development
- KS91: Theories and Models of Experiences
- KS93: Characteristics of Experiences
- KS95: Designing Experiences
- KS110: Events: The Location
- KS111: Sustainability of Events
- KS185: Event Planning
- KS188: The legislation relating to Authorizations and Permits regarding events
- KS216: Principles of Sustainable Development
- KS236: Museology, Museography and New Museology
- KS237: Ecomuseology
- KS252: Design and implementation of exhibition events
- KS266: Event design techniques and methodologies
- KS370: Principles of the aesthetic approach applied to events
- KS402: Cultural Exhibition Experience
- KS403: Immersive Art Experience
- KS404: Museum/Ecomuseum Experience
- KT5: Basic IT and telematic tools
- KT16: Corporate Organizational Models
Task T4: Communicate the event
Ability
- SP8: Develop a Communication Plan for the reference sector
- SP11: Identify the web technologies to be used for tourism marketing
- ST1: Ability to communicate
- ST6: Identify and apply IT tools for communication
- SP12: Identify web technologies to be used for event marketing
Additional required knowledge:
- KQ34: Quality Management - Internal and external communication
- KS30: Tourism and Communication
- KS31: The Communication Plan
- KS32: Online Marketing and Promotion
- KS33: Web Marketing Techniques
- KS34: Social Marketing
- KS100: Information technology for communication
- KS105: Communication styles and effective communication
- KS121: Relations with institutions
- KT27: IT tools for communication
- KT28: Videoconferences and Webinairs
Task T5: Carry out the event
Activities: T5.1: Plan activities
Ability
- SQ3: Organizational skills
- SQ5: Planning skills
- SQ7: Ability to produce improvement plans
- SP38: Apply set-up techniques for relevant exhibition events
- SP40: Knowing how to organize the spaces where the services and their offers are made
- SP42: Knowing how to organize the location and the "staging" of the event
Additional required knowledge:
- KQ7: Quality Management - Planning and monitoring of the service
- KQ8: Quality Management - The procurement system
- KS110: Events: The Location
- KS186: Event Planning
- KS102: Theater as a model for staging experiential events
- KQ26: Quality Management – Event quality standards
Activity: T5.2: Define internal procedures and regulations
Ability
- SQ3: Organizational skills
- SQ13: Implementing Procedures and Operating Instructions for Quality
Additional required knowledge:
- KQ4: Quality Management - System Documentation; the Manual; Procedures and Operating Instructions;
- KS101: Basic IT and Telematics
Activity: T5.3: Managing economic resources
Ability
- ST9: Use corporate accounting and administration tools
- ST20: Identify and apply reporting tools
Additional required knowledge:
- KQ8: Quality Management - The procurement system
- KS96: Management costs
- KT21: Reporting tools and procedures
Activity: T5.4: Coordinate human resources
Ability
- SQ3: Organizational skills
- SQ4: Ability to control
- SQ9: Identify skills gaps
- ST1: Ability to communicate
- ST2: Group management skills
- ST3: Conflict management skills
- ST12: Assign roles and tasks in management processes
Additional required knowledge:
- KQ5: Quality Management - The management of human resources
- KS104: Communication and Conflict Management
- KS105: Communication styles and effective communication
- KT2: Group management techniques
- KT3: Conflict Management Techniques
- KT12: Techniques and methodologies for human resource management
- KT24: Leadership and Group Psychology
Activity: T5.5: Open the event and ensure its correct execution
Ability
- SQ3: Organizational skills
- SQ4: Ability to control
- SP14: Contribute to the correct management of exhibition events
- SP40: Knowing how to organize the spaces where the services and their offers are made
- SP41: Knowing how to organize the location and staging of one's own experiential offer
- SP131: Apply experiential techniques and methodologies in the events sector
Additional required knowledge:
- KQ9: Quality Management – Service provision;
- KQ10: Quality Management - Identification and traceability;
- KS187: Locations and Places used for events (Protection)
- KS189: Exhibition Methodologies and Techniques
- KS402: Experiential techniques and methodologies in the events sector
Activity: T5.6: Verify and control compliance with applicable current legislation
Ability
- SQ4: Ability to control
- SP1: Identify and evaluate the applicability of the rules for the protection and use of cultural heritage
- SP2: Check the correct application of the safety regulations in the workplace
- SP4: Verify the correct application of the Tourism Legislation
- SP42: Verify the correct application of the legislation on privacy
- SP95: Knowing how to apply the legislation in the museum and eco-museum sector
Additional required knowledge:
- KS39: The legislation for the protection and use of Cultural Heritage
- KS47: The legislation on privacy and the tourism sector
- KS49: The legislation on safety in the workplace
- KS52: Consumer protection legislation
- KS106: Tourism Legislation
Activity: T5.6: Event Closing
Ability
- SP1: Identify and evaluate the applicability of the rules for the protection and use of cultural heritage (where applicable)
- SP2: Check the correct application of the safety regulations in the workplace
- ST20: Identify and apply reporting tools
Additional required knowledge:
- KS49: The legislation on safety in the workplace
- KS39: The legislation for the protection and use of Cultural Heritage
- KT20: Waste disposal regulation
- KT21: Reporting tools and procedures
Activity: T5.8: Monitor the quality of the event
Ability
- SQ18: Identify, understand and evaluate quality factors, indicators and standards
- SQ19: Apply auditing tools
- SQ20: Apply monitoring methodologies and techniques
- SQ21: Apply Customer Satisfaction methodologies and techniques
- SQ22: Monitor and Evaluate the provision of services
Additional required knowledge:
- KQ13: Quality Management - Monitoring and measurement of processes and services
- KQ14: Quality Management - The Management of Non-Conformities and Corrective Actions
- KQ15: Quality Management - Evaluation of the quality of services
- KQ16: Quality Management - Internal inspections (Audit)
- KQ17: Quality Management - The ISO19011 standard
- KQ19: Quality Management - Conducting audits
- KQ31: Quality Management - Monitoring and audit
- KQ33: Quality Management - Monitoring and evaluation of the quality of events
Task T6: Improve events (continuous improvement)
Ability
- SQ14: Propose process changes to facilitate and rationalize improvements
- SQ16: Evaluate and analyze individual processes to identify corrective and improvement actions
- SP21: Identify and provide support for the choice and application of innovative technologies for the reference sector
- SQ8: Manage the change request process
- SP10: Apply tools for measuring and evaluating events
- SP20: Understanding the impacts of new technologies in the processes of your sector
- SP35: Analyzing and interpreting market trends
Additional required knowledge:
- KQ35: Quality Management - Continuous Improvement
- KS38: The new emerging technologies
- KS184: Evaluation of Events
- KQ26: Event quality standard
Task T7: Organize educational exhibition events
Ability
- SP36: To carry out training and information with reference to the subjects related to one's profession
- SP45: Develop training / information projects in the reference sector
- SP46: Curate and manage training / information events in the reference sector
- ST22: Knowing how to apply tools, including IT tools, for drafting educational reports and documents
Additional required knowledge:
- KS112: Teaching techniques and methodologies
- KS127: Methodologies and techniques for the evaluation of training events
- KS128: Elements of Pedagogy
- KS129: Research and teaching methodologies relating to the exhibition sector
Task T8: Interface in a foreign language according to the territorial reference target of visitors
Ability
- ST8 Use foreign languages in the workplace according to the territorial reference target of visitors
Additional required knowledge:
- KS113: At least one foreign language in relation to the territorial reference target of visitors
Authority and Responsibility: VI level of the European Qualifications Framework
Profile Evaluation Criteria
To certify the possession of skills, it is proposed to take into consideration methodologies that take into account the following aspects in a non-mutually exclusive manner, i.e. possibly in combination with each other:
- Qualifications awarded in the academic field (Formal Learning)
- Specific Training (Non-Formal Learning)
- Work or Professional Experience (Informal Learning)
Work or professional experience can be demonstrated through various tools including:
- Curriculum Vitae
- Professional portfolio
- Objective placement on the market (awards, regional, national or international recognition)
- Publications (scientific or editorial)
Requirements for access to the professional figure
Since the professional figure is not organized in an order or college, the requirements may vary based on the relevant Professional Association or other criteria established by the individual interested parties. Below are the requirements adopted by AITOC - Italian Association of Tourism Professionals and Cultural Operators
Reference diagram: Exhibition Curator
- Having attended specific training courses for the professional figure in question organized/recognised by Universities, Institutes of Higher Artistic, Musical and Dance Education (AFAM), Regions or professional associations established pursuant to law 4/2013 and recognized by the Ministry of Business and Made in Italy (formerly MISE) and at least three exhibition events followed in the capacity of exhibition curator.
Or
- Having attended a specific training course whose contents and methods of evaluation comply with this sheet and at least six exhibition events attended as a curator.
Or
- At least two years of proven work or professional experience as an exhibition curator and having attended additional training courses to update one's preparation as required by the professional figure in question.
Or
- At least five years of proven work or professional experience as an exhibition curator.
Or
- Be included in the Registers of Professional Associations established in accordance with recognized national legislation, provided that they refer to the professional figure. In Italy the requirement is met if the professional is included in a register held by professional associations established pursuant to law 4/2013 and recognized by the Ministry of Enterprise and Made in Italy (ex MISE) and has obtained a Quality and Qualification Attestation Professional under the law 4/2013
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